Read or listen to a FREE Soundview Executive Book Summary: This year’s most popular! “Free: The Future of a Radical Price” by Chris Anderson. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival. Read or listen to the entire summary of “Free: The Future of a Radical Price” by Chris Anderson!
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